Literally translated ‘the human flavour,’ Ningenmi is a Japanese term used to refer a person with outstanding humanly qualities: sincere, thoughtful and passionate. Adopted as a corporate philosophy by owner Seigo Nakamura, the term encompasses the belief that success can only be achieved when it is built upon the passion and pride from each individual embracing Ningenmi at heart.
The four principles of the the Miku Ningenmi philosophy are:
Related article: Defining the Human Flavour, Inside Vancouver (written by Denyse Johnson; May 2011)